Look and Feel: Websites look and feel should be appealing and professional. It should also sync with the brands current style manuals.
Website pages should have a consistent look and feel across the website.
Usability: The website should be simple and easy to use. For Ex: Use a “site search” option to give customers the option of searching what they are looking for within the website.
Navigation: The success of your website depends on the ease of getting information from your website.
Call to Action: A well designed website should have proper call to action that will help you convert visitors and achieve your online marketing goals.
